Haydn & Rollett recently celebrated their 75th anniversary. From humble beginnings, they now work across commercial, industrial, retail and residential construction projects all around New Zealand, designing the fabric of our built environments. As part of their anniversary, Haydn & Rollett asked us to develop a central guiding theme and identity to celebrate their history, team and all their accomplishments over the years.

To execute the theme, we created an ancillary visual identity for Haydn & Rollet’s 75th Anniversary celebrations; elegant yet jubilant, while retaining the company’s distinctive brand. Paying heed to the construction industry, we leveraged the concept of building blocks and scaffolding to create a 75 Years Together logo lockup that builds upon Haydn & Rollett’s existing visual identity. It also acted as a grid system for the 75th Anniversary collateral. We then designed a large-scale physical fabrication of this lockup, which was taken to the Haydn & Rollett offices and various job sites so that it could be photographed alongside their teams in the field.

Continuing the supplementation of Haydn & Rollett’s identity, we designed an extended emoji set that depicted celebratory themes; dine, party, dance and celebrate. These icons were incorporated as part of the various anniversary collateral, as well as shared around amongst internal staff leading up to their 75th Anniversary celebration event.